Here’s a fact: 43% of people admit to skimming blog posts. Here’s another fact: People spend an average of 37 seconds per article. (You’re probably skimming this post right now.) These stats tell us that, in order to generate crazy amounts of leads and achieve our awesome conversion goal, we must write interesting, thought-provoking content. Stale donuts won’t do. We need mouth-watering, ridiculously good, delicious marketing content. So good your clients will devour it and then ask for more.